5) How did you attract/address your audience?

Using RICHARD DYER – Utopian Solutions Theory (boredom vs. excitement; confusion vs. clarity)i have managed to offer them excitement and clarity thought plus interviews giving information and revealing things through interviews with the artists. i also applied BLUMLER & KATZ – Uses and gratifications Theory (inform, entertain, social interaction). i did this by the content page informing them of the pages and what topic is on that page. i also entertained my audience within the double page spread by letting them read and get incite in to an interview.

i also attracted and addressed my audience using Graham Burton's' 'Social and Media Grouping' Theory. The media Grouping for my specific audience would be that they listen to grime Artists and rap artists such as Ghetto, Wretch 32, Scorcher, Professor Green, eminem, wale and other various urban artists. Would read other magazines such as Vibe, Base and RWD Magazine. as these all are popular with my social grouping. My social Grouping For my magazine Would Be for ages 16 to 19, with the ethnicity predominantly Black African Or Jamaican. The Gender for my magazine is Male.

Q5 presentation

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