3) What kind of media institution might distribute your media product and why?

There are 3 main methods of distrubution . . .
Conventional distrubution is a delivery man distrubuting the magazine to a big retailer like WH Smiths, bieng on shelves with other magazines. the company Seymour is 50% owned by the Frontline Group (BBC Magazines, Haymarket Publications, Bauer) and 50% by Dennis Publishing Limited. At Seymour we have 13% share of the total magazine market and the Frontline Group, including Seymour, has 42% share. The reason for all these companies having a share in this 1 company, is because they all use this method of distrubution. an upside to this method is that your magazine is bieng put up on shelves n variouse stores. A down side to this method is that your magazine may not be placed at good place for all to see plus theres pleanty of competition around your own magazine.

There is also Subscription Distrubution in which the customer has the text put through there letter box. an upside to this would be that it's being given directly to the target audience, so no messing about with other magazines. a downside to this method of distrubution would be that once the text arrisves through the letter box the customer may think it's junk mail and throw it away and also if postage gets jumbled and lost.

The last method of distrubution would be Web 2.0 this is distrubution via the internet for example e-mail through phone handsets I-pad etc. When distrubuted in this fashion the magazine becomes an e-zine (Electronicle Magazine).The upside to this would be that it's keeping in line and in time with technology but a downside to this would be that not everyone uses the internet or handset to access things like E-zines.

Out of all these 3 distrubution methods i would use Web 2.0 to distrubute my content, as this is the popular growing market at the moment and is easier to deliver and create.